12/3/2023 0 Comments Best runway songs 2020“Sometimes there’s freedom to create when you are a smaller brand. The smaller scale can be a creative advantage. “And it's the same with a lot of young designers I love to support.” “That's a relatively smaller brand -it's not about a job or money,” he says. I've been very fortunate that everyone I've ever worked with has been like that.”īenji B has scored emerging designer Bethany Williams’ shows for years because he believes in what the socially-conscious brand stands for. respecting the vision of the creatives involved. But, if you're talking to the right person, that's not the thing that's going to turn their head. Of course, the financial side is handled properly and respectfully. “I work with people that want to be doing it. If you can find the right composer, you can go further and deeper - rather than just finding something out there that you kind of know people will connect to.” Young designers should find talent they connect withĬost shouldn’t define the choice of music talent, says Benji. “I think it's actually more interesting to do brand new music. “The bigger the song, usually the more people involved, the more people who want money,” Hawtin says. If brands want to live stream their shows, licensing fees can add up. “I like the idea that every moment of the show has its own identity,” she says, “from the first second the audience comes into the venue to the last second when it leaves.” Kocher likes to soundtrack the entire show experience. This season the music focused on modern interpretations of the 90s shoegaze scene, with guitar loops and noisy, intense music. Koché’s Christelle Kocher has worked with artistic advisor Julien Lacroix and composers AnyoneID and AamourOcean on original show music for around 20 seasons. The ground is constantly changing underneath you as you're creating.” “Or if the production person puts eight seconds in between the models instead of 10 seconds, everything speeds up. “If you start with 65 looks and you've got a certain soundtrack going and then the stylist cuts it to 58, you’ve basically lost a song,” Benji B says. The default to be tuned in with your entire world.”Īs shows develop, timings often change. We’re very much coming from that same avenue, thinking about the connectivity between sound and clothing. It’s not a mystery that we all knew each other. “Look at what Kanye is putting out now or look at Virgil - his legacy was pretty musical. He’s excited by the energy of collaboration and the multifaceted approach of so many modern-day creatives. “It’s that kind of content which is really alive,” he says. Each look in the Autumn/Winter 2022 show corresponded with a different track, the number of looks determined by the number of tracks. Oliver creates fashion inspired by music. The show then evolved into a listening party for Wench, Oliver’s new music project with electronic music DJ Arca, with whom he has regularly collaborated. ![]() ![]() Hood By Air designer Shayne Oliver’s New York show, a teaser for his upcoming Hood By Air revival, opened with a tribute to Virgil Abloh. “Why wouldn't we elevate the music to be as good as it possibly can?” Music and fashion: More scope for collaboration We have to consider the two experiences, the film experience, but also the physical experience for the people that are there, the element of theatre,” Benji says. ![]() “In the day and age of streaming, you don't actually really need to go to a fashion show. ![]() Both were examples of the power of music in the fashion show context.
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